Due to the prolific rise of the internet and people buying less magazines, budgets for fashion shoots have become less and less. This brings up an interesting question ‘What is the future of fashion photography?’, it appears perhaps the future of the finely constructed fashion magazine photoshoot may be potentially under threat. But with change, comes opportunity and fashion photography will continue to exist in one form or another. People will continue to purchase fashion/clothing and of course imagery plays a huge part in exhibiting/advertising changing fashion trends to the public, designers are likely to continue using photography or videos to advertise their new fashion lines.
‘How will fashion photography exist in the future?’ appears to be the real question, this at the moment is an open question. But the following article published last year in the Irish Times, gives a very interesting insight in to how the future of fashion photography may turn out. It appear’s that some of the new up and coming fashion photographers (i.e. Garance Dore) are defining a new style of photography, Street Fashion photography. This appears to be a more reality based style of fashion photography, much of todays fashion imagery is heavily photoshopped and expensively constructed. It will be interesting to see if this new budget conscious and reality based style of photography becomes the new norm in the world of fashion as editorial budgets continue to be cut back.
Personally I hope that the current form of glossy mag fashion photography continues to exist as I feel this form of photography has a special place, but it will be interesting to see how this creative and new style of Street fashion photography progresses as I believe it could be equally effective. Check out the link below-
A great image from photographer Garance Dore for Elle Magazine below-